"There's a lot of dignity and gratification you feel when you've built something from scratch that can positively affect others."
Growing up, my dad and I often built many items from wood. These items could range from household furniture such as book shelves, cabinetry, stools, to more recreational items such as a wooden paddle board for paddle-boarding at the bay. We built these products for family, friends, and anyone who wanted a quality and crafted item that served a purpose. There’s a lot of dignity and gratification you feel when you’ve built something from scratch that can positively affect others. This feeling is contagious and something I’ve carried on with me throughout the years. My good friends Dan Knittle & Brandon Parrot and I (Cody Brown) have experienced this feeling one way or another and are collectively pursuing a project that is fueled by this concept of sharing quality products with others. Specifically, we are focusing on this brand we call Brindle, a one-stop curated boutique to discover well-crafted goods for your pet.
Dan and I actually worked on our first pet related project together back in 2009- TailSwitch. The idea was to create a useful platform in which people could discover animals from different shelters and adopt them directly from the site. We wanted to help save animal lives and bring joy to people. The project wasn’t as successful as we hoped, but it helped us learn a lot about the pet industry, strengthened our product design skills, and reinforced our love for animals. The web has changed quite a bit since 2009, as you can tell by the design below.
Anyways, back to Brindle...
Nowadays, with the use of the internet it’s incredibly easy to find products for your pet without ever leaving your bed. Although there’s less effort involved, it’s often difficult to figure out which of these products are worth your while and will be the best for your furry companion. The three of us put our heads together and built Brindle as the resource to combat this problem.
Brindle is trendy, yet functional and we’re always looking for the next hip product that hasn’t quite been discovered by the masses. Alright cool, so where are you going to find this platform? On our app, of course! We’re still in the development phase, but we’re working on a seamless and fun shopping experience that encourages people to create profiles and save their favorite products, whether they’re planning on buying them or they just want to hold on to them for later.
These products are curated and come from small businesses, brands, and individuals that also want to share quality products with the world. Our goal is to help extend their reach by curating, publishing and promoting them through this blog, on our Insta and the app.
As a new small business ourselves, we don’t anticipate making much money during the beginning of this project, and we kind of like that as this is more of a passion project. If funds start rolling in Brindle plans on donating a percentage of the profits to animal adoptions and rescuing. It’s the reason why we started TailSwitch in 2009.
Like we said, we’re still in construction mode, but we’re hoping for version 1 to launch mid to late summer, in the meantime stay up-to-date with us through our blog and on Instagram. Help us build our online community and we can guarantee we’ll find you and Fido some of the best products on the market. Please reach out to us at firstname.lastname@example.org to collaborate or inquire more on this journey.